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Audi – Rethink Tradition

Season of Audi Film ‘21

for the first-time in well over a year, the world was open, and folks could travel all over for the holidays (and they’d need planes, trains, and top-of-the-line intuitively designed automobiles to get there). so, as we raced towards the season of family gatherings, time-tested rituals, and the annual ambush of trope-laden sales event campaigns, audi had a unique opportunity on their hands.

to break away from the crowd and declare out with the “old,” and in with the elevated “new.”

senior copywriter: collin smith
creative director: matt miller & matt keats

director: christian weber
production: park pictures