Since the dawn of time, parents have always underestimated themselves. because let’s face it… kids are hard work, and every day of the journey will present more challenges and even less praise. But as the most trusted baby brand for generations, carter’s knows one thing for certain: you were made for parenthood — the good, the bad, and the spit-upon.
senior copywriter: collin smith
creative director: matt keats
director: eliot rausch
production: stink