Ellie Aliabadi
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Eff-Urself

Now that Roe v. Wade is overturned, one of the few choices you still have left is…
Eff-Urself! A foolproof way to guarantee you’ll never need an abortion… which is actually eff-ed up.

Made for the National Network Of Abortion Funds, Eff-Urself is a parody product and film that satirically exposes the lack of choices Americans with a uterus have left for protecting their bodies and reproductive health. It speaks to the unjust manner in which wombs are being treated by politicians, and the absurd lengths people might have to go, to avoid getting pregnant.

Eff-Urself is a non-solution to the overturning of Roe v. Wade.

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[Released on Sept 15, 2022]

The film drives to a microsite, EffUrself.com, where people can find real solutions, learn where to vote, or donate.
Proceeds support people who desperately need help in states where abortion is illegal or nearly impossible to obtain.


Creative Team: Ellie Aliabadi (Art Director/ACD) & Hilary Smith (Writer/ACD)
GCD: Che-Na Stephenson
Producer: Lexi Alaga
Production: The Corner Shop
Director: Sindha Agha
DOP: Andrew Truong (shot on film)
Production Designer: Chelsea Oliver
Wardrobe Stylist: Amanda Owen
Casting Director: Jodi Sonnenberg
Editor: Anne Perri
Colorist: Sofie Borup
Composer: Jacob Plasse

Muse by Clio

 

Limited edition eff-urself branded dildos for donors + influencer kits.

 

Stickers made for donors + influencer kits.

 

FULL SITE DESIGN: