Bose is the brand for music lovers, by music lovers. The tone of the spot is set by the track “You’re All I Need to Get By” performed by Aretha Franklin with The Royal Philharmonic Orchestra (from the 2017 album A Brand New Me). A Motown classic selected for its enduring and universal appeal, the song swells as it plays in the creative with the chorus acting as a powerful metaphor for how essential music is — after all, life deserves music and music deserves Bose.
Bose’s brand anthem spot aired during the MTV Video Music Awards.
ECD: Brian Carley
Copy: Emma Bracy
CREDITS
Director: Rodrigo Saavedra
Production Company: London Alley
DOP: Benjamin Todd
Production Designer: Kris Lekov
Wardrobe Stylist: Sergei Yordanov
Service Production: B2Y
Post Production: Mathematic
Executive Producer: Brandon Bonfiglio, Sandy Haddad, David French
Colour Grading: Sam Howells @ethos
Editor: Marcelo Vogelaar @Church